What is KAITEKI?
KAITEKI—the sustainable well-being of people, society and our planet Earth.
KAITEKI is an original concept of the the Mitsubishi Chemical Group that proposes a way forward in the sustainable development of society and the planet, in addition to serving as a guide for solving environmental and social issues.
* “KAITEKI” is pronounced “kai-te-ki.”
➡ For details, see the Mitsubishi Chemical Group site
Why KAITEKI?
We believe that healthy living, convenient society and the abundant Earth cannot exist without influencing each other.
That is why we are aiming to resolve the issues of people, society and our planet Earth in pursuit of a sustainable future, with the vision to realize KAITEKI.
Our raison d’etre lies in pursuing such a future. It is nothing but our mission.
How to Realize
The final form of KAITEKI is unset.
It will vary significantly, from era to era, from environment to environment.
We will take on the challenge to tackle this tough issue that is beyond the scope of conventional methods by taking a unique approach and management techniques.
The purpose is to make The Mitsubishi Chemical Group’s corporate activities help realize KAITEKI into the distant future.